Budget video production

Create a Big Impact Without a Big Budget

Think you need a big-brand budget in order to use video to market your company? Think again. In fact, thanks to technology, the cost of producing a decent quality video is lower than ever before. In some instances, even a smartphone will do the trick. If you’re interested in leveraging video but don’t have much… Read more »

look great on camera

Look Great on Camera

Video is a powerful tool for delivering your message to the masses, and it’s often the very first impression your audience will get of you and your brand. As such, you want to make sure you appear at your absolute best while in front of the camera. Here are several tips to help you look… Read more »

short form videos

Short Form Videos – A How-To Guide

Beautiful still imagery, a dynamic website and well-crafted written content are all valuable pieces of the marketing puzzle. But these days, it’s high-quality video that takes the cake.   Video remains one of the most powerful and effective ways to draw in and engage your target audience, thereby increasing the odds of converting them into… Read more »

When to use video

When to Use Video

You may already know about the many benefits video marketing can have for a business, but that doesn’t mean it’s the be all and end all of marketing. In fact, for best results, video should be incorporated as part of a multi-faceted approach that includes a variety of different mediums.   The problem is, when… Read more »

Branded Video Content

The Power of Branded Video Content

Even today, some businesses aren’t sold on the idea of branded video content. So perhaps these cynics might be persuaded by a simple list of facts and data about the power that video has in the digital marketing space—as well as video’s effect on a company’s bottom line. Here are several statistics that might turn… Read more »