Branded Content Videos
If you have been searching for a way to get the word out about your company or its products, brand video content is the perfect solution.
This specific class of corporate videos is perfect for connecting with your target audience, building brand awareness, and generating some much-needed buzz about what is happening behind the scenes at your company.
Not sure how to create a branded video? Don’t worry; branded video production is one of the many specialized video production services offered by the Corporate Film Guys. We are masters of our craft and know how to create video-based content that produces real results.
What Are Branded Videos?
The term “branded video” refers to a specific type of marketing video that is primarily geared at increasing brand awareness.
Branded videos are most effective when deployed early in the sales funnel, as they can convert visitors who previously had no knowledge of your business into viable prospects. These videos can also be used for internal purposes in order to relay information to staff or incentivize potential investors.
The Corporate Video Guys produce several types of branded videos, including:
Product explainers are especially popular in the tech space, as the use case for digital products is not always immediately obvious. Product explainers can also be used if a functional prototype of a physical product has not yet been developed.
Traditional corporate videos can be used to inform your staff about an upcoming change to the structure of your organization. For instance, if your company is preparing to undergo a merger or implement a new customer relationship management platform, a corporate video can be a great way of explaining what to expect during the transition.
Workplace Culture Videos
Workplace culture videos can be used to promote diversity, equity, and inclusion initiatives, educate staff members on ways to collaborate more effectively, etc. Modern workplace culture is a prime concern for businesses of all sizes as it impacts morale, productivity, and turnover.
The modern consumer is very trusting of feedback from other individuals who have bought a particular product or service.
By creating testimonial compilation videos, you can showcase the positive impact that your offering has made on the lives of past customers. This tactic will incentivize others to learn more about your company or make a purchase themselves.
Social Media Videos
The Corporate Film Guys also produce videos specifically for growing your social media following. Posting quality videos on top social sites is one of the most effective ways to build awareness and connect with your target audience.
How Branded Videos Can Ignite Your Reputation
At the Corporate Film Guys, we know what it takes to create successful brand videos — but don’t just take our word for it. Check out what some of our past clients had to say about the video content they received from our team of video production experts.
Once you have finished looking over our work, feel free to give us a call, and let’s discuss your video creation needs!