Product Video Production - Seeing Is Believing
A product video is an important marketing tool that can help businesses promote their products and services.
When done correctly, product videos can showcase the features and benefits of a product or service in a way that is engaging and easy to understand. Additionally, product videos can be an effective way to connect with potential customers on an emotional level. This is because product videos can tell a story and evoke certain feelings, making them more relatable and memorable than other forms of advertising.
Finally, product videos can be an invaluable asset when it comes to search engine optimization (SEO). This is because they can help to improve a website’s click-through rate (CTR), which can in turn lead to higher search engine rankings.
For all these reasons, businesses should consider investing in product video production.
Count on the Corporate Film Guys for video that entices and spurs action, driving e-commerce conversion. We’ll work with you to communicate the features and benefits that set your product apart, and do it in a way that feels fresh, grabs attention and, ultimately, advances your bottom line.
Product Demo Videos from The Corporate Film Guys
Why Use Product Videos?
Efficiently Highlight Top Features of Your Product
When creating your marketing strategy, it is important to realize that you have only seconds to capture an audience’s attention and get your message across.
While it is possible to accomplish this with a great photograph and some carefully crafted written content, succeeding with this approach is also quite challenging. If that first sentence or two does not contain a powerful hook, then your audience will lose interest.
Since consumers are already predisposed to watch videos, they are more likely to sit through the intro to your product demo. This focus will give you an extra few moments to capture their attention with some exciting music, professionally shot visuals, and a concise message.
From there, you can showcase how your product or service alleviates pain points and adds value to their lives.
Improve Visibility of Amazon Products
Listing your products on Amazon is a great way to make them more accessible to your audience. However, seeing as how over 12 million products are listed on the site, it can be easy for your creation to get lost in the noise.
In order to remedy this issue, you can include product explainer videos on your Amazon listing and purchase ad space on the shopping behemoth’s platform.
Increase Engagement with Potential Customers
Like most businesses, one of the greatest challenges facing your organization likely involves garnering high levels of consumer engagement. Fortunately, you can overcome this hurdle by leveraging the power of the Corporate Film Guys’ proven production process.
According to some research, 55% of consumers use videos to make purchasing decisions. In addition, 87% of Gen Z consumers prefer ads or branded videos that include demonstrations, reviews, or tutorials. Why not let our pros create dynamic demo videos that will allow you to capitalize on these consumer trends?
Expand Your Social Media Following
Lastly, product demo videos will help you expand your social media presence. When posted on your social media platforms, the right product video can garner hundreds or even thousands of views.
Even if a viewer does not become a qualified lead, they may tag friends or share the video to their own feed. This word-of-mouth can broaden your reach exponentially, thereby allowing you to break into new markets.
Why We Are Among the Top Product Video Production Companies
Now that you know why you should leverage product videos in your marketing strategy, you may be wondering why you should work with us. The answer is quite simple. The Corporate Film Guys is considered one of the top product video production companies in California.
From pre-planning to post-production, our team of experienced experts will walk you through the entire creation process. We do all of the heavy lifting so that you can relax and reap the benefits of our world-class video production talent.
To learn more, connect with us today, and let’s chat.