5 Simple but Powerful Ways to Use Video in Healthcare
Healthcare providers are under increasing pressure to minimize costs while simultaneously maximizing patient satisfaction. This paradox of goals, coupled with serious and persistent staffing shortages, has left many in this industry clamoring to find new and improved ways to work.
Fortunately, there are a number of technological advancements that can help. In particular, high quality video is facilitating improvements on just about every front. Let’s explore a few of the many ways that video is revolutionizing the healthcare field below.
Employee Training and Compliance
If there was ever an industry where continuing education was fundamental, it’s healthcare. Understandably, physicians, nurses and other healthcare workers must take proactive measures to stay informed and remain on top of the latest in patient care. Video enables busy healthcare professionals to train whenever and wherever it’s most convenient for them. Not only does this save time, but eliminating or reducing the need for in-person training also saves a significant amount of money.
Patient Education
Today’s healthcare providers understand the value of educating and empowering patients. Video can serve as a powerful and effective supplement to your in-office education efforts. Pre-recorded content can be accessed on-demand to provide guidance on everything from wellness tips and disease prevention to chronic condition management and medical procedures. Patients can play a more active role in their treatment decisions, while physicians save time by reducing individual consultations.
Internal Communication
Hospitals and other corporate healthcare organizations understand the importance of ongoing and timely communication with employees and other stakeholders. Video communication can be exponentially more effective than email – especially when time is a precious commodity. And because the human brain processes visual data 60,000 times faster than text, a video will not only get your message across faster, but it can also keep calendars optimized by replacing meetings.
Public Relations
A healthcare provider is only as good as the reputation they’ve earned. Video can help create engagement with the public and improve the perception and sentiment of patients, prospects, investors and more. Whether it’s a virtual tour of a brand new, state-of-the-art facility, an interview to get to know one of the providers, a notice to announce a new partner or anything else you want to make your audience aware of, video is one of the most efficient and cost-effective ways to convey that message.
Medical Knowledge-Sharing
The longer a healthcare provider’s career, the more institutional knowledge they amass. Perhaps they’ve discovered a better way to work through a particular diagnosis, or have developed a more efficient way of managing patient records. Whatever the case may be, that knowledge can be captured and memorialized on video to be shared, stored and watched on demand, benefiting countless others in the industry, both now and in the distant future.
From streamlining communications to facilitating technical know-how to delivering more timely and cost-effective professional development initiatives, video is actively transforming the healthcare industry. If you’d like to take advantage of one or more of the options above for your medical office or healthcare facility, the Corporate Film Guys can help.
