5 Things to Look for When Hiring a Video Production Agency
Without a doubt, video technology has transformed the business realm, providing a faster, easier and more cost-effective way for organizations to reach their target audience. Video can also be used internally to optimize employee education, streamline communications and improve engagement levels across the board. The possibilities are virtually endless.
But knowing the value of video and actually putting it into action are two entirely different things. What’s more, with so many video content producers out there, deciding which one to work with can be daunting. To make this process a little bit easier, we’ve narrowed down five foundational things you should look for in a video production agency.
When considering video production companies, the first thing you should look for is how responsive they are to your inquiry. Many producers get blinded by the promise of higher profits and end up taking on more clients than they can handle. As a result, your video project may end up being delayed or produced so hastily that it lacks quality. You want someone who will prioritize your project and provided dedicated service to produce a high quality product you can be proud of.
The most compelling and successful videos are those that effectively tell a story. You want your video to be powerful and engaging – to capture your audience’s attention and convince them to take action. You don’t want a boring, cookie-cutter version of your message that falls flat with viewers. Rather, you want to work with a production company that is experienced at bringing stories to life and turning them into unique and dynamic video content.
Friendly and Flexible
Chances are, you’ll be spending a lot of time with whichever video production company you decide to go with. That time will be far more enjoyable if the people working behind the scenes are friendly and fun to work with. You also want to make sure that they’re easy-going enough to be able to pivot should your project veer off course or change directions. As such, when considering agencies, get a good feel for what they’re like to work with, and check out their reviews from past clients to gain even more insight.
The process of producing a high quality corporate video can be remarkably complex, and sometimes things can get confusing. You want to work with an agency where there are experienced professionals who know how to work through various concepts and are willing to do what it takes to bring your ideas to fruition, even if that means thinking outside the box. If you’re getting pushback early in the process, it’s probably not going to be a successful partnership.
Value-Driven yet Budget-Friendly
Last, but certainly not least, you want a production company that knows how to produce high quality outcomes without breaking the bank. Not every business has a million dollar budget. The right producer will be able to work with you on whatever resources you may have to provide creative solutions that meet your budget but still drive value and convey an air of professionalism. If a producer can’t be mindful of cost, then you should probably move on.
Choosing the right video production agency doesn’t have to be a complicated or frustrating task. By focusing on the five factors above, you should be able to find a producer who will help create video content that both you and your audience will love, while making the entire process enjoyable.
At the Corporate Film Guys, our core values are simple:
- Your Project Is Our Priority
- Creative Storytelling
- Genuine Camaraderie
- Resourceful Problem-Solving
- Cost-Effective Mindset
To learn more about us and how we can help with your next project, click here to schedule a 15-minute meet and greet or a 30-minute project consultation.