How to boost brand awareness with video

Video has become an incredibly powerful tool for businesses looking to increase brand awareness. According to a recent study, over 80% of businesses believe that video has helped increase their brand’s visibility, engagement, and sales. With the right approach, creating a brand video or branded video can be an effective way to reach your target audience and increase your brand awareness. In this post, we’ll explore some strategies for how to boost brand awareness with video.

1. Define Your Brand

Before creating a brand video, it’s important to have a clear understanding of what your brand represents. This includes your brand values, unique selling proposition, and target audience. Without a clear brand identity, your video is likely to lack direction and fail to resonate with your audience.

2. Create Engaging Content

Once you have a clear understanding of your brand, it’s time to create engaging content. This can be done by telling a compelling story, showcasing your brand’s unique selling proposition, or providing valuable information to your target audience. The goal is to create content that captures the attention of your viewers and encourages them to share it with their network.

3. Keep it Short and Sweet

In today’s fast-paced world, attention spans are short. According to a recent study, the average attention span for a video hook is around 2.7 seconds. To keep your audience engaged, it’s important to offer and engaging hook and then keep your brand video short and sweet. Ideally, your video should be no longer than two minutes.

4. Optimize for Social Media

Social media platforms like Facebook, Instagram, and Twitter are ideal for sharing branded videos. To ensure your video is optimized for social media, make sure it’s easily shareable and can be viewed on mobile devices. Additionally, use relevant hashtags to help your video reach a wider audience.

5. Leverage Influencers

Partnering with influencers can be a great way to increase your brand awareness with video. Influencers have large followings on social media platforms and can help promote your video to their audience. When partnering with influencers, it’s important to choose someone who aligns with your brand values and target audience.

6. Measure Your Results

Measuring your results is essential for understanding the effectiveness of your branded video. Metrics like views, engagement, and shares can help you determine the success of your video and identify areas for improvement. Use analytics tools like Google Analytics and social media insights to track your results.

Creating a brand video or branded video can be an effective way to boost your brand awareness. By defining your brand, creating engaging content, keeping it short and sweet, optimizing for social media, leveraging influencers, and measuring your results, you can create a successful video campaign that increases your brand’s visibility, engagement, and sales.