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Creative Video Ideas to Boost Your Marketing Strategy

Need video ideas? Video is a powerful marketing tool. When used correctly, companies can see both their traffic from search engines and annual revenue jump up over 40%, according to research by Renderforest. According to Hubspot, around 70% of customers say they prefer learning about a product via video versus other forms of marketing.

Studies conducted by Digital Information World estimate that 55% of people watch videos every day. Wordstream found that 64% of viewers are more inclined to make a purchase after watching a video. 

With stats like these, you can see why video marketing should be your go-to method. Now that you’re convinced let’s go over some creative video ideas you can use to boost your video marketing strategy. 

Creative Video Ideas

We understand it can be difficult to come up with ideas for what content to put out. Don’t worry; we’ve got you covered! Here are seven creative video ideas you can use for your next campaign.

Show Off Your Product

This approach is a perfect and straightforward place to start, especially if this will be your first video. The goal is to show off the best parts of your product and what value it brings to the customer. 

If you’ve already done a product demo, then you can go more in-depth on particular features. Highlight the ones you think are special or need more attention. Remember, customers are more likely to buy once they understand what your product can do for them, so this is a great first video idea.

Show How to Use Your Product

Aside from the demo, you can do how-to videos for your product as well. This strategy allows you to do thorough and detailed explanations of how your product can help the customer. There’s also the added advantage that this tactic gives you a good stream of content because you can release it in parts, so viewers aren’t overwhelmed.

Offer Testimonials from Happy Customers

Another powerful tactic is using customer testimonials to show the value of your product or service. Research conducted by Neilson in 2015 found more than 80% of people trust the opinion of close friends and family when making a purchase. 

The same study also reported that more than 60% of people also trusted reviews and the testimonials of other customers. Use that power to your advantage and find loyal, satisfied customers. When you do, ask them to shoot some short testimonial videos for you.

Not only will it give your video a touch of humanity, but it will also help drive leads and sales.

Try Out Skits or Short Stories

Striking at people’s hearts or funny bones is another way to use video in your marketing campaign. With this approach, your product and brand will take a backseat (but still play a major role) and not be the main focus of the video. Some of the best commercials barely mention the product or brand.

Story-telling lets you connect with your audience on a deeper level, which in turn keeps your business in mind when it’s time to make a purchase. 

Making a parody ad is one of the most creative and fun video projects you can take on. It can be easy to pick something from pop culture or use that latest viral trend that’s making its rounds on the internet. What’s a popular music video or video game? 

The possibilities are endless when it comes to what you can parody. However, the key here is to pick something your target audience is already familiar with and to put a funny twist on it. If your video is a hit, this gives you a wide variety of fresh ideas you can use in the future.

Videos for the Season

Though they can be cheesy, holiday and seasonal videos are easy and fun ways to show off your brand’s personality. Christmas time? Dress up as Santa and elves to promote your product.

Halloween? Do a funny “horror” film and practice your product placement skills. The 4th of July is a great time to show your patriotic spirit.

Hop on the Latest Trend

This tactic might be a risky option as it can backfire easily, but trend-jacking is a surefire way to get views if it’s done right. Remember the “ice bucket” challenge from a few years ago? Or how about the Harlem Shake, where everyone would be motionless for the first part of the video, then burst out into dancing when the beat dropped?

These are great examples of trends that any business can follow and put their own spin on (and many did). New trends pop up every day, and if you catch the wave, you can get some serious eyes on your brand. However, be cautious and avoid the more controversial ones.

Need help coming up with more ideas and a professional team to bring that vision to life? Contact our team today! The Corporate Film Guys are ready to assist.