Living in Orange County
I have lived in Southern California all my life. I was born and raised in a small city in the foothills of Los Angeles County. Then, in 1985, I moved…
Branded Video Production Tips
Branded video production can be confusing. Video production and digital marketing are changing rapidly in the last few years. With advances in technology, it is now easier than ever to…
How to Produce Amazing Educational and Training Videos
Content is king, and videos are quickly becoming one of the hallmarks of a strong marketing plan. There are many types of videos for you to choose from, but some…
Video Marketing Trends in 2022
2022 is here, and video is going to be a critical part of any marketing campaign going forward. But video marketing trends are starting to look a lot different. A…
Tell Your Story in Six Seconds (Social Media Advertising)
We’re living in a time when the six-second ads reign supreme. Six seconds might not seem like it’s a lot of time to get your message across, but using the…
The Power of Searchable Videos: 5 Tips for YouTube SEO
Looking for ways to get the most out of your YouTube videos? Then you’ve come to the right place. The trick is searchable videos. We’re going to tell you about the…
A Quick and Handy Guide for Optimizing Social Media Videos
Video is one of the most powerful marketing tools at your disposal. However, with so many different social media platforms to choose from, it can be confusing to know the…
Tips for Choosing the Best Corporate Video Length
While the content of any video is the most critical part, picking the best corporate video length is just as important. Most marketers agree that around two minutes is the…
Creative Video Ideas to Boost Your Marketing Strategy
Need video ideas? Video is a powerful marketing tool. When used correctly, companies can see both their traffic from search engines and annual revenue jump up over 40%, according to…
What is a Short Form Video? – A How-To Guide
Beautiful still imagery, a dynamic website and well-crafted written content are all valuable pieces of the marketing puzzle. But these days, it’s high-quality video that takes the cake. Video remains…
When to Use Video
Why Use Video Content Marketing? You may already know about the many benefits video marketing can have for a business, but that doesn’t mean it’s the be all and end…
The Power of Branded Video Content
The Importance of Video Content Even today, some businesses aren’t sold on the idea of branded video content. So perhaps these cynics might be persuaded by a simple list of…
Understanding Your Video Budget
Video Production Budget Breakdown As a business owner or key decision maker, a big part of your job is keeping costs down as much as possible. While you recognize the…
What to Wear on Camera
Hey there, and welcome to the next lesson. So far, we’ve covered a lot of material, including the importance of using the right lighting and backdrops for your film, as…
Create a Big Impact Without a Big Budget
Low Budget Video Production Think you need a big-brand budget in order to use video to market your company? Think again. In fact, thanks to technology, the cost of producing…
5 Ways to Recycle and Repurpose Your Video Content
How to Repurpose Video Content When you first start making videos, it can seem fun – even easy. Over time, however, you’ll likely find that churning out content on a…
You’ve Produced Your Corporate Video…Now What?
Corporate Video Guide Congratulations! You’re now the proud owner of a shiny new corporate video. So….now what? Many business owners encounter the challenge that once their video content is produced,…
Look Great on Camera
How to Look Good on Camera Video is a powerful tool for delivering your message to the masses, and it’s often the very first impression your audience will get of…