Think you need a big-brand budget in order to use video to market your company? Think again. In fact, thanks to technology, the cost of producing a decent quality video is lower than ever before. In some instances, even a smartphone will do the trick.

If you’re interested in leveraging video but don’t have much capital to work with, here are a few low-cost ideas that might be worth trying.

Give your prospects and customers an “inside look.”

You don’t need a fancy set or expensive props to create videos that get results. All you need is some basic equipment (video camera, microphone, tripod and editing software) and you can start churning out some great videos your viewers will love.

Interview some employees, demonstrate how your product is made or used, or show what “a day in the life” is like behind the scenes at your company. This will create a stronger bond and generate more brand loyalty.

Do some explaining.

You already have an “About Us” page and you might even have a list of FAQs on your website. Bring that information to life by creating explainer videos. Showcase your latest product or demonstrate some tricks of how to get the most use out of it. Go through some of your customers’ most common concerns and put their minds at ease.

Put the spotlight on them.

Not sure what to say? Why not let your customers do some of the talking for you? Video tape some customer testimonials to showcase on your site and share on social media. Or, run a contest and ask your customers to submit their best videos. Use your imagination and ask your fans and followers to do the same!

Go live.

100 million internet users watch online video each and every day. Imagine if you could tap into even a small portion of those users with your own branded video content. Thanks to things like Facebook Live and other live social streaming options, you can now bring your message directly to your customers and reach them wherever they are. Now that’s powerful!

Appeal to shorter attention spans.

Humans have an attention span of about 9 seconds. (That’s a second longer than a goldfish, by the way.) Businesses can appeal to this by creating really short, easily consumable (and highly shareable) video content. Something as simple as a GIF could help relay your message in an instant while engaging with your audience. It’s a win-win.

These are really just a few of the many ways businesses can leverage video content without having to spend an arm and a leg. Once you’ve begun creating some videos, there are a variety of ways for sharing that content that are also free or low-cost. In particular, social media and YouTube can be very effective in increasing your reach, gaining more traction in the search engines and making more meaningful connections with your audience.

If you’re not sure where to start, just give us a call at 855-345-6489. We can work with almost any budget. Let’s see how we can collaborate together!