If you’re thinking about creating a corporate video, one of the first things you’re probably wondering is:
“How much is this going to cost?”
Totally fair question. And while we’d love to give you a quick, one-size-fits-all answer… the truth is, the cost of a video depends on a few key factors. Just like buying a car or planning a vacation, the price really depends on what you want it to include.
The Real Question: What Do You Need the Video to Do?
Before we talk dollars, we like to learn a little more about your goals. That helps us recommend the best approach (and avoid spending money on things you don’t need). Here are a few things we’ll usually ask:
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Who is the video for?
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Where will it be used—internally, online, at an event?
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What message are you trying to get across?
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Do you already have a script or would you like help crafting the story?
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Do you need simple interviews, or a more complex shoot with multiple locations, graphics, or animation?
Your answers help shape the crew size, gear, editing time, and overall scope—so we can give you an accurate, tailored estimate.
So, What’s the Ballpark?
Here’s a general idea of pricing, based on the types of projects we often produce for marketing and internal communications teams:
| Type of Video | Typical Price Range |
|---|---|
| Basic Interview Video | $3,000 – $5,000 |
| Customer Testimonial | $6,000 – $9,000 |
| Overview or Brand Story | $10,000 – $20,000 |
| Internal Training or Comms Series | $12,000+ |
These are just ballpark numbers, and every project is a little different—but it gives you a general sense of what to expect.
What Goes Into the Cost?
When you hire a professional video team, you’re getting more than just a camera and a tripod. Your investment typically includes:
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Creative Development – helping shape your message and plan the shoot
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Production – an experienced crew, pro-level gear, lighting, sound, and direction
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Post-Production – editing, color correction, music licensing, motion graphics, and revisions
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Project Management – keeping the timeline, team, and details on track
All of that comes together to create a video that looks polished, tells your story clearly, and connects with your audience.
Want to Stay on Budget? Let’s Plan Early.
One of the best ways to control costs is to start the conversation early. When we have time to plan ahead, we can streamline the process, avoid rush fees, and make the most of your budget. It also gives us time to suggest creative ways to stretch your investment—like filming additional short versions for social media or internal use.
A Final Note on Budget Talk
If you already have a specific budget range in mind, don’t be shy about sharing it. We’re always happy to recommend options that fit your goals and your budget. The best projects start with clear communication and a solid plan.
Curious about what a video might look like for your team? Let’s connect and talk it through—no pressure, just good ideas.
