Video is a powerful tool for delivering your message to the masses, and it’s often the very first impression your audience will get of you and your brand. As such, you want to make sure you appear at your absolute best while in front of the camera. Here are several tips to help you look (and feel) good during your next on-screen interview.

1 Week Before the Video

• Determine your clothing selection. Remember – simplicity is key. Here’s what you want to consider.

• Shirt – The style of shirt you choose will depend on the overall impression you’d like to convey to your viewers. If you want to come across as more professional, stick with a collared shirt. For a more casual feel, non-collared shirts or turtlenecks are acceptable. Plain, non-patterned shirts work best on camera, preferably in a color other than white. Choose a shirt that doesn’t wrinkle easily and is properly fitted to suit your body type (not too tight or too loose).

• Jacket – A plain, non-patterned jacket is always your best bet. Darker colors tend to work better, as they tend to be viewed as more professional and are believed to convey more positive feelings, like trustworthiness, integrity, reassurance and authenticity. As with shirts, the jacket you choose should be made of material that doesn’t wrinkle easily. The fit should be comfortably loose.

• Tie – As with shirts and jackets, tie patterns should be simple. Colors should be subdued. After all, the goal is to keep the viewer looking at your face, not distracted by your tie. Try to avoid iridescent hues and the colors pink and orange.

• If you plan on getting a haircut or having it styled differently, try to do so far enough in advance of your video so that you can get comfortable with the new look.

• Drink plenty of water. This helps improve the appearance of your skin.

• Get enough sleep. Going to bed at a decent hour for several nights before the scheduled shooting will help you look and feel more rested.

Night Before the Video

• Set aside your clothing so it’s ready for you when you wake up in the morning.

• Pack grooming essentials, such as your brush, makeup, hairspray, curling iron, etc.

• Set your alarm and get a good night’s rest.

Day of the Video

• Get yourself in a good mood. The way you feel can easily be detected through your video, so you want to have a great, positive attitude before you begin filming.

• Drink more water.

• If you’re not dressing for the video at home, be sure to pack all of your selected clothing as well as your grooming essentials.

• Plan on arriving at the site of your interview early enough that you can comfortably prepare without feeling rushed.

Filming

It’s easy to simply say, “Just relax and be yourself,” but in reality, coming across as natural on camera can be incredibly challenging. To improve the chances of nailing your on-screen interview in as few takes as possible, here are a few things to keep in mind:

Be energetic. Just as the camera can add 10 pounds, it can also accentuate some less-than-flattering features, such as a quiet demeanor or monotone voice. If you’re feeling nervous, focus on redirecting those feelings into outward excitement.

Remember to smile. It may seem cliché, but it’s one of the most effective tricks in the book for improving your on-screen appearance. If you’re having trouble or are unsure of how you look, try practicing in the mirror.

Stay on topic. Be conscious of those moments when you may begin to ramble or get distracted. If possible, have your answers prepared ahead of time and keep them in mind while you’re responding.

Being interviewed on camera can be an intimidating experience. If you’re well-prepared ahead of time and know the secrets to looking and feeling your best, you’ll be able to nail it with confidence and make that powerful, positive first impression you’re hoping for.

For more expert video tips, check out our blog. Or contact us at 855-345-6489 to discuss how we can help with your next corporate film project.